Bandyfinalen – “A regular American presents: The Swedish ***** Bowl”
In 2019, The Swedish bandy final is being played for the 113th time in a row. It is one of the biggest sporting events in Sweden, and it is the final game with the highest attendance in any sport in Sweden.
Meanwhile, it’s a sport that even in Sweden is considered to only be known by locals in specific cities.
To illustrate the (few) similarities to the American Super Bowl, we created an character. An American character. The task: to sell the Swedish ***** Bowl.