“#BräckGesten” translates to something like “#BeatTheCelebration”, and is a content series for Elitserien – the highest division in the bandy league of Sweden.
Being a sport with limited media coverage, this is a campaign to promote the players and people in the league in a new way.
In every episode, a team is trying to beat the previous team’s goal celebration.
The videos have so far been seen over 200 000 times.
Part one: hammarby
Hammarby IF’s star striker Christoffer Fagerström honors Hammarby soccer legend Kennedy Bakircioglü by replicating his iconic celebration, in which Kennedy caught a cup of beer and had a sip.
Part TWO: TELLUS
IK Tellus’ poster boy Martin Krigh realizes his team doesn’t score enough goals, and tries a new way to get the ball into the net.
PART THREE: BOLLNÄS
The former national team captain Andreas Westh has a plan of how to beat Martin Krigh – and at the same time increase his team’s chances to finally win the Swedish Championship.
PART FOUR: EDSBYN
Striker Mattias Hammarström of reigning champions Edsbyn has a theory on how they should celebrate – ending up in a celebration to make the away crowd happier.
PART FIVE: Västerås
Västerås SK’s Simon Jansson throws a party to celebrate their goals.
PART SIX: Villa/Lidköping
Jesper Eriksson of Villa/Lidköping brings his teammates out to a castle to celebrate in a big manner.