ABOUT BACKROAD

A backroad doesn’t cut recklessly through the land. It moves with it. It rises, it falls and it curves.

Sometimes, it isn’t paved or even wide enough for regular vehicles to use. That’s why we never go regular. We go small, we go down and dirty if we need to, and, most of all, we always make sure we can go in an instant.

On the Backroad, we don’t ever need to stop for traffic jams. We stop only for stunning sights, amazing hideaways… and every now and then we stop to check the map for another backroad that will lead us through new, unexplored territory.

Some say it’s scary not knowing what’s behind the next corner. We say that’s the only road worth taking.

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WE GO WITH THE LAND.

Where an interstate cuts through a land, a backroad moves with it. We listen to what is happening in the news, in the streets and online to make sure we can do the same. We believe the best communication ideas takes an existing story and adds a layer to it, rather than trying to profit from it.

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WE GET DOWN AND DIRTY.

Backroads can be a lot more challenging to travel. It’s much easier to take a route where tons of people have gone before you. But if you never travel an unpaved road, you’ll never get anywhere interesting. That’s why we are more than open to get down and dirty along the way.

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WE LOVE HITCHHIKERS.

People we work with tend to do things their own way. That’s why they can be found along the backroads and not at the interstates. We see where they are at for each unique project and pick them up along the way, as they become part of our journey. We call them hitchhikers. And we love them all to bits.